NEVER LET YOU GO by Justin Bieber (Teen Island Records, 2010)

Directed by Colin Tilley; 4 minutes; pop/R&B; all ages.



In the music video for "Never Let You Go," a track from his 2010 album My World 2.0 (his original world needed a software update, apparently), teen-pop sensation Justin Bieber promises a girl that he will do exactly as the song's title says. But wait! Something's rotten in the state of Denmark! (Or the state of California, anyway, since that's probably where the video was shot.) The girl in question is clearly shown wearing two wristwatches on her left arm, a subtle visual indication that she will eventually two-time our postpubescent-but-still-looks-prepubescent-but-I-guess-that's-why-he's-so-nonthreatening-and-therefore-acceptable-to-moms-everywhere hero.

Say it ain't so! The Beeb keeps reassuring this vixen that he'll never let her go when he's the one who's going to be let go. How tragic. But if he ever needs a shoulder to cry on, I'm sure his doppelganger, actress Leslie Bibb, wouldn't mind lending one. (Bieber ... Bibb ... Bibber? She was born in '73, he was born in '94. The mom math isn't impossible, that's all I'm saying.) But you know what else is tragic? Bieber's song has the same title as New Kids on the Block's final single from 1994, the year he was born and they broke up because their popularity had fallen off the side of a cliff. The fickleness of teen-pop fans can be so cruel.

For further viewing, check out the aforementioned New Kids on the Block music video of the same name, in which tenor Jordan Knight makes it clear that he's no longer nonthreatening.

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